Amanda Thomas - Bellacures

Amanda Thomas

Occupation: Jewery Designer, Founder Luv Aj

Luv Aj Designer Amanda Thomas started her accessories line in 2005 when her after-school obsession parlayed into her own line of accessories. After a chance encounter with a buyer at Fred Segal, they picked up the entire line for their stores and by the age of 16, Luv Aj was officially created. As a graduate from Otis College of Art and Design, Amanda has learned from the best, interning with clothing designer Rachel Pally, celebrity fashion stylists Cristina Ehrlich and Estee Stanley, and with the online magazine Who What Wear. These opportunities inspired Amanda to pursue her love of jewelry and eventually expand Luv Aj to boutiques across the nation, leading to its popularity among clients such as Bella Hadid, Kylie Jenner, Emily Ratajkowski and Emma Roberts who admire her signature heavy-metal spikes and layered chains. The 29 year-old designer combines a worn and torn edginess with a hint of femininity in her line of jewelry, that ranges from bodychains to handpieces and everything in between. As a recent addition to 2015 Forbe’s ’30 Under 30’ list, designer Amanda Thomas continues to expand Luv Aj and hopes to adorn the whole world in her bad ass bling.


What is the most important “job” in your life right now?

Running my business!

What is your key to feeling beautiful no matter how busy you are?

Facials at Caudalie on Abbott Kinney, and regular manicures

What is your greatest strength?

Organization, it helps me be the most efficient

What is your favorite Bellacures service?

Classic Mani + Pedi- I work a lot with my hands so I stay away from Gels, just good ol’ fashioned nail polish 🙂

Who is the best mani buddy you like to bring to Bellacures?

Getting my nails done is my time to be alone. I always go solo and catch up on my gossip mags

Do you have a go-to nail polish color?

Essie- Sand Tropez

Do you ever get nail art?

I love super simple nail art- like geometric or linear patterns, or little metallic stars. Something cute and wearable

Manicures and Pedicures- same time or staggered?

Same Time! And I always get a neck massage during it too, really make use of my time to relax

What color nail polish would you wear on vacation to Paris?

I always wear nude when I travel because I know I can’t touch it up while I’m gone and nude looks great even when it’s chipped

What is your ideal Saturday like?

Sleeping in, working out on the beach in Santa Monica, and brunch in Venice at Gjelina with my husband and best friends.

What is your go-to restaurant and/or bar in town?

Giorgio Baldi is my favorite restaurant in LA, and it happens to be right down the street from my house which makes it dangerously convenient. Try the Corn and Truffle Agnolotti.

What is the last book you read?

Andy Cohen Diaries (I’m a sucker for pop culture)

Favorite blog(s) if any?

Beauty product(s) you cannot live without?

So many don’t even get me started. But my go-to’s are Stem Cell Beauty Innovations 24K Gold Serum and True Botanicals Kombucha Face Mist

Your hair guru is….

Holland at Sally Herschberger

Favorite perfume?

Le Labo Noir 29

Drugstore or department store beauty products?


Best way to stay youthful looking?

Boring answer (but it’s true!)- Sleep and Water

Who is your beauty crush?

Rosie Huntington Whiteley

Favorite clothing designers?

Rta, Alexander Wang, LNA, J Brand, Newbark

Your go-to outfit for weekend is…

Ripped Sweater, Leather Pants, and Leather Boots, with a dope heel and and amazing coat or leather jacket

Favorite item in your closet?

Vintage Valentino Leopard Coat- I wear it to the gym or out for the night, it’s the most versatile thing I own

Who has the best coffee in LA?

Cafe Luxxe in Brentwood

Mac or PC?

Mac always! My dad did all their advertising from 1984 onward so I’m an Apple girl for life

TV show you can binge watch.

Game of Thrones and Vanderpump Rules (I have very eclectic taste in TV)