Vy Farmerie - Bellacures

Vy Farmerie

Occupation: Designer/Founder of Lolli Swim

Vy Farmerie, was born and raised in Southern California.  Growing up in the sunshine, Vy naturally loves pool parties & long beach days, and always dreamt of having her own swimwear line.  She learned the ins and outs of the industry (design/merchandising, production, and sales) in Los Angeles, and Lolli Swim was born in the Summer of 2010 in Laguna Beach, CA. Vy is inspired by all things yummy & delicious, and the playful “swimmie” line is full of bright, fun colors and flirty fits. Six years later, Vy is still in Laguna Beach designing and drawing inspiration from her travels, and of course all things sweet! You can find Lolli Swim all over the world in retailers like: Urban Outfitters, Asos, Nordstrom, American Rag, Shopbop, Revolve Clothing, Nasty Gal, and the Four Season’s Hotels.

Do you ever get nail art?

ALWAYS!  I love getting evil eyes on every finger 😉

Manicures and Pedicures- same time or staggered?

Same Time

Matching nail and toe polish colors? Must do? Definite Don’t?

Not a must since I LOVE nail art.  I try to have them go together though.

What color nail polish would you wear on vacation to Paris?

Essie Luscious Lips

What is your ideal Saturday like?

Sleeping in, head down to the beach for a few hours, maybe brunchy with girls, & dinner with the hubs.

What is your go-to restaurant and/or bar in town?

La Sirena in South Laguna.  It’s low key, yummy & they have the best margs!

Beauty product(s) you cannot live without?

Japanese mascara, Kevin Aucoin eyelash curler & Tata Harper cheek tint

Favorite perfume?

Jo Malone Orange Blossom

Your go-to outfit for the weekend is….

Boyfriend jeans & a comfy tee

Your go-to outfit for weekend is…

Beachy dress or romper

Who has the best coffee in LA?


Buy a cake or make one?

BOTH… Sweet Lady Jane or boxed FUNfetti lol

Could you ever go vegan?

I think so…. if I lived next to Cafe Gratitude?!?

Would you ever live abroad? If so, where?

YES!  Bali, Mexico or Italy… any of those on the coast =)